Role of Viral Campaigns in Brand Building

Building a powerful brand is a complex process. It is a long-distance race that requires focus, rigour, perseverance, leadership, and determination, all of which are demanding and need perfect coordination of business growth vision, marketing & sales strategy, customer-focused operations, and unmatched brand experience.

Establishing a value brand needs to focus on four primary areas: strategy, identity, activation, and brand maintenance. Although each of these areas is worked on sequentially in a global process, it is often necessary to intervene in one of them on a timely basis if it is needed to update or modify any aspect.

What is the importance of Branding?

Globalization has increased competition, and established brand differentiation, as well as having an aim that extends beyond positioning, is now required.

According to research, when a brand manages to connect with its client through its purpose truly, the perception of prices can change: 67% of people said they were very willing to buy a product from a brand that is connected to their purpose and therefore would pay a higher price for their products.

The keys to the brand recommendation, which is now one of the most effective ways to acquire new customers, are having a personality and a purpose, identifying with people, their stories, and issues, and fostering pleasant experiences. A good combination of these can lead to brand proliferation beyond bounds.

Viral campaigns and how they create a rave!

“Fearless Girl” right in front of the “Charging Bull” on Wall Street in New York City and Emirates brand message to new heights atop the Burj Khalifa are viral campaigns with a strong message.

Directors of Dubai Branding Agency believe it is challenging to create a perfect viral marketing campaign, and several vital elements are required to get the user hooked and get the message across.

1. Give it a good name and optimize the image that tells people that there is something in that message that interests them.

2. Create something fun and clever that makes people watch the video and understand the brand behind the message. Humour can become a trigger point for viralization.

3. It is essential to provide the user with a simple means of dissemination and replicated effectively. It can be email, website, graphic, or software download.

4. It is crucial to update on the issues the audience addresses, understand their tastes, and record their variables knowing these points; the transmission can exploit feelings of belonging, status, and popularity.

5. High-quality video production doesn’t always work; it can be tedious. However, creating ideas and technology to generate stories goes beyond just presenting footage.

6. If the viral is part of a campaign, it must be launched together with the rest of the communication pieces to obtain support and strength.

7. An important point is that the client, the agency, and their friends participate in the viralization, being the first to recommend and post the messages.

Viral campaigns can have several challenges that brands, and agencies face when developing the strategy.

One of them, and perhaps the main one, is to see the Internet as if it were television: “The web is much more creative because online video content comes from a wide variety of sources. There are no restrictions on the duration of a viral. Agencies should see creative inspiration online, as it is a big difference between a good ad and one that millions want to see.

Summary

These are some cases that refer to the excellent use of the resources offered by the Internet. Therefore, agencies and marketers must use video marketing and strategies to create viral campaigns to influence change and create trends.