5 Tips to Create Engagement on Instagram

More and more companies are using Instagram to attract customers. While there are reports of steady results, there are also voices saying that it is not very effective and that they do not know where to start. In this article, you will learn about some points that you should keep in mind to increase the effect of attracting customers on Instagram for those in charge of Instagram company accounts. This article provides you with a broad framework to improve your account and use it as a lead generation platform. If you don't have enough staff or lack the knowledge to do it yourself, getting help from an expert Social Media Marketing agency in Dubai is a good idea.

1. Switch to a business account

In addition to general personal accounts, Instagram accounts include creator accounts for influencers and celebrities and business accounts for businesses. These two accounts are also collectively known as Pro Accounts.

If a company wants to attract customers on Instagram, first switch to a business account. Switching between accounts is free. You can switch your account to go on your profile setting.

By using a business account, you will be able to use the added functions that are not available with a personal account.

2. Make posts saveable

Recently there was a big update, a new feature. Instagram now allows you to save posts for later use. What do you mean? Regarding Instagram's algorithm, the most important factor was the number of likes and comments a post received. Instagram wants to show users the most relevant content. The more likes and comments you have, the more people will see your post. This is how the algorithm works.

But, this new feature plays a big role in Instagram's algorithm. It's a clear sign on Instagram that people want to see your posts in their feeds when they're saving your posts.

From an insightful perspective, this is huge! It may be more important than the number of likes you receive.

3. Real-time updates is your asset

Online users now prefer to receive updates in real-time. And to do so, you can use Instagram's schedule posting feature. Don't worry about making time to share content. Simply plan your content in advance, and it will be shared with your business account.

Post-scheduling features help you publish content when it's most likely to get engagement.

4. Update your Instagram stories daily and take advantage of the tools

Instagram Stories are a popular way to create and upload ephemeral content. They vanish after 24 hours and are seen by a big proportion of your entire follower count, making them great for increasing interaction.

The nice part is that there are a variety of tools available to help you make your story more engaging. Features such as the question sticker, DM me sticker, polls and quizzes stickers, and more make interacting and engaging with your followers become much easier.

5. Schedule posts during peak hours

One of the easiest ways to get more Instagram likes and Instagram comments is to post during peak hours when your followers are most active during the day. Your peak hour may be in the morning, afternoon, evening, or late at night, depending on your audience and their online activities.

With a business account, Instagram will show you when your followers are most active so that you can schedule your posts accordingly.

Your engagement rate reflects how well your brand is connecting with its audience on Instagram. That's why it's important to invest in ways to increase engagement.

Improve from the points you care about

If you are going to start operating an Instagram corporate account, please start from point 1 in this article in order. If you are already operating an account and would like to improve it, please check points 1 to 5 and start with the areas where your company is lacking. You can achieve your goals and grow your network within a short period. You can also fast-track your social media growth by working with a social media agency.